A little something for the non-conformist in us all…
If, like me, the great-blight-of-dullness mediocrity which is '9-5, business as usual' appeals to you about as much as using a lump of stove-wood to drive a large rusty nail through the bridge of your nose… stick around and read on.
Long-story, short…
We live in a society dominated by dull, dumb & greedy commerce. Bland, boring, mind-fuckingly-numbing crass crap.
How did we let business get to the point that individualism, passion, and decency are considered radical? (How did we allow Life to get that way?)
Damn us all to hell—we should be ashamed.
Anyway…
Somewhere 'twixt the seen-it-all-before yawnathon of the status quo and those dangerous possibilities of unchecked revolt lies a balance.
A way to do business in a much more human-in-a-good-way manner—and which makes it easier, life-enhancing, abundantly profitable and… fun!
Seemingly, only about fifteen people in the world really get this. Many more think they do, but clearly don't… they're too busy feelin' cool by reading and regurgitating the latest round of nonsense from whichever 'gurus' (and I use that term very lightly) are currently in-vogue.
My message is simple:
- Explore and embrace the unconventional, outrageous and bizarre.
- Get comfortable with the downright weird and alarming.
- And leave the outdated norms in the dust.
You'll be much better for it. And if you think you won't be, you're dead—did nobody tell you to lie down?
Gonzo =
Purposeful, provocative irreverence, spirited rather than staid… the core of gonzo is an attitude of deeply principled anti-professionalism… in the best sense—and that's a very, very good 'best sense'.
It's about being a full participant in events, having a point of view, a deeply personal perspective. Gonzo is about being engaged. It's not distanced, impartial or 'objective'. And it sure ain't dull or timid.
Listen: in our quest to be accepted we're too often sensible and fail to grasp the potential of 'gonzo business'—enterprise enthusiastically undertaken with total authenticity and a distinctive style which may at times best be considered outrageously unacceptable.
Get on with your own life—leave me alone.
If, instead of this barely disguised rant, you were expecting a site packed with how-to advice & support resources, (or worse still, something for which you could sign-up and join), Dorothy you're all-out of luck.
Along with 'this sure ain't Kansas' the only certainty is you're on your own in a big world… so consider this a hand-holding ass-kicking 'buck starts/stops/spins-on-its-axis here' exhortation of self-responsibility.
Live with a mad sense of panache… you gotta bleed a little while you sing—or the words don't mean a thing.
So per-leaze: Stop being safe—do something radical before you die. The money will follow.
And to those who say 'idealistic nonsense, can't be done'… you're of course right. So hunker down beneath the covers with your mug of cocoa, and be sure your necktie is straight in the morning.
Or, wide-eyed hit the road and explore—go discover something great that reminds you why you're alive. It's your call.
For the 'only way out is through' rest of us, that 'hot rail to hell' beckons.
Enough. For now.