Gonzo Business. A big-f wake-up call to those who still don't get it.

A little something for the non-conformist in us all…

We live in a Society dominated by dull, dumb & greedy enterprise. Bland, boring, mind-fuckingly-numbing crass crap that would disgust most ten-year-olds. How did we let business get to the point that individualism, passion and telling the truth are considered radical? (How did we allow Life to get that way?) Damn us all to hell—we should be ashamed.

If, like me, '9-5 business as usual' appeals to you about as much as using a lump of stove-wood to drive a large rusty nail through the bridge of your nose… stick around and read on.

Somewhere 'twixt the seen-it-all-before yawnathon of the status quo and those dangerous possibilities of unchecked revolt lies a balance. A way to do business in a much more human-in-a-good-way manner—and which makes it easier, life-enhancing, abundantly profitable and… FUN!

Currently, only about fifteen people in the world really get this. Many more think they do, but clearly don't—they're too busy feelin' cool by reading Seth G*din… writing their weblogs and commenting at Tom Peters'… or stacking their shelves with the usual pundit-oriented nonsense perpetuated by the latest round of 'gosh—aren't I unconventional?' gurus.

My message is simple: explore and embrace the unconventional, outrageous and bizarre… get comfortable with the downright weird and alarming… and leave the outdated norms in the dust. You'll be better for it… and, if you think you won't be you're dead—did nobody tell you to lie down?

Get on with your own life—leave me alone.

If, instead of this barely disguised rant, you were expecting a site packed with how-to advice & support resources, (or worse still, something for which you could sign-up for and join), Dorothy you're all-out of luck. Along with 'this sure ain't Kansas' the only certainty is 'you're on your own in a big world'… so either hunker-down under the covers with your warm cocoa or wide-eyed hit the road and explore—go discover something great that reminds you why you're alive. It's your call.

Purposeful, provocative irreverence—spirited rather than staid—at its heart, gonzo is an attitude of deeply principled anti-professionalism… in the best sense—and that's a very, very good 'best sense'. It's about being a full participant in events, having a point of view, a deeply personal perspective. Gonzo is about being engaged. It's not distanced, impartial or 'objective'. And it sure ain't dull or timid.

Listen: in our quest to be accepted we're too often sensible and fail to grasp the potential of 'gonzo business'—enterprise enthusiastically undertaken with total authenticity and a distinctive style which may at times best be considered outrageously unacceptable. In other words: 'Stop being safe—do something radical before you die. The money will follow.'

'Live with a mad sense of panache… you gotta bleed a little while you sing—or the words don't mean a thing.'

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